Apply for the Marketing Executive Graduate Level role at The Place in Lekki, Lagos. Opportunity for graduates with marketing, research, and customer insights experience.

Marketing Executive – Graduate Level Job at The Place Restaurant, Lagos

Understanding customer preferences and creating products that meet changing expectations are essential in the hospitality industry. The Place, operated by The Smackers Limited, is looking for a creative and analytical Marketing Executive at graduate level to support research, product development, and customer-focused improvements across its restaurant operations.

This role is suitable for professionals who enjoy combining marketing research, consumer insights, and innovation. The successful candidate will contribute to developing new food concepts, improving existing products, and helping the company maintain high standards across its outlets.

Job Overview

Position: Marketing Executive – Graduate Level
Company: The Place (The Smackers Limited)
Location: Lekki, Lagos, Nigeria
Employment Type: Full Time
Job Category: Graduate Jobs / Sales and Business Development
Experience Required: 2–3 Years

About The Place

The Place is a Nigerian hospitality brand operated by The Smackers Limited, which began operations in 2006 with its flagship restaurant in Ikeja GRA, Lagos.

The company has grown within the food service industry by focusing on customer satisfaction, quality food experiences, and adapting to changing consumer preferences. Through innovation and operational excellence, The Place continues to develop products and services that meet the needs of its customers.

Role Summary

The Marketing Executive will support research and innovation activities within the restaurant business.

Working closely with the Research and Development Manager, the successful candidate will help identify customer trends, evaluate market opportunities, improve existing menu offerings, and contribute ideas for new products.

This position requires someone who is curious, detail-oriented, comfortable with research, and able to turn customer information into practical business recommendations.

Key Responsibilities

Product Research and Development

The successful candidate will:

• Conduct research to identify opportunities for new menu items, flavors, and food products.
• Support the development and testing of innovative food concepts.
• Review existing products and recommend improvements.
• Monitor product quality and alignment with company standards.
• Work with internal teams to support product enhancement initiatives.

Customer and Market Research

Responsibilities include:

• Gather customer feedback through surveys and other research methods.
• Analyze consumer preferences and changing market trends.
• Monitor competitor activities within the food and hospitality sector.
• Research industry developments and emerging customer expectations.
• Use insights from customers, online platforms, and food communities to support decision-making.

Marketing Support and Business Improvement

The role will also involve:

• Supporting initiatives aimed at improving customer experience.
• Providing research-based recommendations for business growth.
• Collaborating with different teams to implement improvement ideas.
• Preparing reports and presentations based on research findings.

Qualifications and Requirements

Applicants should have:

• Bachelor’s degree in a relevant discipline.
• Strong academic background, preferably from a recognized university.
• Minimum of 2–3 years of relevant work experience.
• Experience or knowledge of food products is an advantage.
• Strong interest in marketing, consumer behavior, and product innovation.

Required Skills and Competencies

Research and Analytical Skills

Candidates should demonstrate:

• Strong ability to collect and analyze information.
• Good understanding of customer research methods.
• Ability to identify trends and translate insights into recommendations.
• Strong problem-solving and critical-thinking abilities.

Communication Skills

The ideal candidate should have:

• Excellent written and verbal communication skills.
• Ability to prepare clear reports and presentations.
• Confidence working with different teams and stakeholders.

Technical Skills

Applicants should have:

• Basic proficiency in Microsoft Office applications, including:
  • Microsoft Word
  • Excel
  • PowerPoint
  • Outlook

Personal Qualities

Successful candidates should demonstrate:

• Creativity and openness to new ideas.
• Strong attention to detail.
• High level of integrity and professionalism.
• Ability to work independently with minimal supervision.
• Strong commitment and willingness to learn.
• Positive attitude and ability to work as part of a team.

Career Opportunities in Marketing and Hospitality

This role provides valuable experience for graduates interested in careers such as:

• Marketing Executive
• Brand Officer
• Product Development Specialist
• Consumer Insights Analyst
• Business Development Associate
• Hospitality Marketing Professional

Working in a fast-moving restaurant environment can help professionals develop practical skills in customer research, product strategy, market analysis, and business improvement.

Candidates applying for marketing and graduate roles should also prepare for common recruitment questions. Review our guide on Common Job Interview Questions and Sample Answers to improve your interview preparation.

Career Advice for Applicants

For graduate-level marketing roles, employers often look beyond academic qualifications. They also value creativity, analytical thinking, communication ability, and evidence that candidates understand customers.

When preparing your CV, highlight:

• Marketing projects completed during university.
• Research assignments or consumer studies.
• Internship or work experience involving customers.
• Social media, branding, or product development experience.
• Data analysis skills.
• Examples of problem-solving or improvement initiatives.

Candidates interested in hospitality marketing should also demonstrate awareness of customer experience and changing consumer preferences.

When preparing your CV, highlight your marketing projects, customer research experience, internships, and relevant skills. You can also learn how to present your qualifications effectively in our guide on How to Write a Professional CV That Gets Interviews.

How to Apply

Interested and qualified candidates should submit their application through:The Place on jobs.smartrecruiters.com