Job Overview

Apply for the Sales and Go-to-Market Professional job in Lagos at Robert Walters. The role focuses on enterprise B2B sales, GTM strategy and revenue growth.

Sales and Go-to-Market Professional Job in Lagos at Robert Walters

Posted: August 13, 2026
Deadline: Not specified
Job Type: Full-time
Qualification: BA/BSc/HND
Location: Lagos, Nigeria
Job Field: Sales and Business Development

About Robert Walters

Robert Walters is a specialist professional recruitment consultancy with operations across multiple markets. The company was established in London in 1985 and has since expanded its recruitment business internationally.

For this position, the company is seeking a commercially minded professional who can identify enterprise opportunities, build relationships with senior decision-makers and manage sales opportunities from initial prospecting through contract completion.

About the Sales and GTM Role

The Sales & Go-to-Market (GTM) Professional will take ownership of developing a sales pipeline and converting enterprise opportunities into business.

This is a hands-on commercial position. Rather than relying solely on leads generated by another team, the successful candidate will be expected to identify prospects, build relationships, understand customer needs and manage the sales process through to contract signature.

The role is particularly suited to an experienced B2B sales professional who already understands enterprise selling and has relationships within large organisations.

Business Development Responsibilities

The successful candidate will:

• Identify and pursue enterprise sales opportunities across relevant industries.
• Build relationships with C-level executives, business leaders and other decision-makers.
• Use existing professional networks to generate qualified opportunities.
• Develop strategic account plans for target organisations.
• Identify potential customers and develop those relationships over time.
• Build a sustainable sales pipeline across the target market.

Strong prospecting and relationship-building skills will be important because the position requires the successful candidate to develop their own opportunities.

Managing the Full Sales Cycle

The role covers the complete B2B sales process, including:

• Outbound prospecting.
• Lead qualification.
• Discovery meetings.
• Solution presentations.
• Proposal development.
• Commercial negotiations.
• Contract closure.

The successful candidate will also be expected to consistently work toward revenue and sales targets.

Applicants should therefore be able to demonstrate that they have independently managed sales opportunities rather than only supporting one stage of the sales process.

Go-to-Market and Market Development

Beyond individual sales opportunities, the position involves understanding the wider market.

The successful candidate will represent the brand within their industry network, identify emerging commercial opportunities and monitor changing customer needs.

They will also provide market intelligence and customer feedback to leadership. This means the role combines sales execution with a broader understanding of where potential business opportunities are developing.

Client and Stakeholder Relationships

Enterprise sales often involves multiple stakeholders and longer decision-making processes.

The successful candidate will be expected to establish trusted relationships with prospective clients and understand their business challenges and objectives.

They will also work with internal teams to support customer engagement and onboarding after a deal has progressed.

Clear communication is therefore important throughout the customer journey, from the first conversation through to the commercial agreement and subsequent handover.

Experience and Candidate Requirements

The vacancy is aimed at experienced commercial professionals with a proven background in enterprise B2B sales.

Candidates should be able to demonstrate:

• A track record of closing enterprise-level B2B deals.
• Experience building and managing their own sales pipeline.
• An established network of decision-makers within large organisations.
• Ability to manage a complete sales cycle independently.
• Strong negotiation skills.
• Strong presentation skills.
• Excellent relationship-building abilities.
• Experience selling to enterprise customers.

The listing also asks for experience in one or more relevant commercial sectors.

Relevant Industry Experience

Experience selling into organisations in areas such as the following can be relevant:

• Technology.
• FinTech.
• SaaS.
• Telecommunications.
• Banking.
• Financial services.
• Other enterprise-focused commercial sectors.

Exposure to AI, automation, SaaS or enterprise technology solutions is also requested.

Enterprise Networks

Existing professional relationships are an important part of this position.

The vacancy specifically mentions relationships within:

• Large enterprises.
• Government institutions.
• Financial institutions.
• Telecommunications providers.

Applicants should be able to explain the type of organisations and decision-makers they have worked with, where doing so is appropriate and commercially confidential information is not disclosed.

How to Prepare Your CV

A generic sales CV may not show enough evidence for this position.

Your CV should demonstrate your experience with enterprise B2B sales and the full sales cycle.

Where applicable, highlight:

• Enterprise sales experience.
• B2B business development.
• Sales pipeline generation.
• Prospecting and lead qualification.
• C-level or senior stakeholder engagement.
• Account planning.
• Solution presentations.
• Proposal development.
• Commercial negotiations.
• Contract closures.
• Revenue growth.
• Sales-target performance.
• SaaS, FinTech, technology or telecommunications sales.
• AI or automation-related commercial experience.
• Enterprise client relationships.

If you can accurately provide measurable achievements, such as revenue generated, contract values or sales-target performance, include them. Use only figures you can substantiate.

Who Is This Role Best Suited To?

This position is likely to suit a sales professional who is comfortable working independently and taking ownership of commercial results.

It is not presented as an entry-level sales role. The emphasis on enterprise deals, established decision-maker networks, complete sales-cycle management and high-value opportunities suggests that applicants should be able to demonstrate substantial B2B commercial experience.

Candidates should review the requirements carefully and assess whether their previous sales responsibilities match the enterprise focus of the position.

How to Apply

Interested and qualified candidates should apply through Robert Walters Africa’s recruitment website.

Review your CV before submitting it and make sure your enterprise sales experience, industry exposure and ability to manage the full sales cycle are clearly presented.