Area Sales Supervisor Job at BIC Nigeria – Abuja

Apply for the Area Sales Supervisor job at BIC Nigeria in Abuja. Lead sales representatives and manage territory sales, distribution and outlet coverage.

Job Details

Job Overview

BIC Nigeria is recruiting an Area Sales Supervisor for a full-time position in Abuja. The role is responsible for managing Sales Representatives within assigned territories and ensuring that the team delivers its sales, distribution and market-coverage objectives.

The successful candidate will monitor sales performance, improve route plans, support product availability and oversee the execution of promotions, merchandising and new product launches. The position also involves identifying new outlets and sales opportunities while maintaining productive relationships with customers, wholesalers, distributors and internal stakeholders.

Candidates must have previous experience in FMCG sales or business development, including experience leading a team of Sales Representatives. The vacancy does not specify a minimum number of years of experience.

Key Responsibilities

Territory Sales Management

The Area Sales Supervisor will:

• Deliver sales and gross profit targets across the assigned territory and product categories.
• Monitor territory performance and take corrective action when results fall below expectations.
• Identify new business opportunities within existing and prospective sales areas.
• Drive the acquisition of new outlets.
• Improve the numeric and weighted distribution of BIC products.
• Monitor product performance across relevant categories and sales channels.
• Review wholesaler and distributor performance within the assigned territory.

Team Supervision and Performance

The role holder will be responsible for:

• Managing Sales Representatives operating within assigned territories.
• Coaching team members to improve sales execution and productivity.
• Accompanying Sales Representatives during field activities to observe performance and provide practical support.
• Conducting regular performance reviews.
• Monitoring compliance with agreed route and journey plans.
• Ensuring that the sales team remains focused on territory, distribution and outlet-coverage targets.

Route Planning and Market Coverage

Responsibilities will include:

• Developing effective route and journey plans for the assigned territory.
• Optimizing sales routes to improve outlet coverage.
• Monitoring territory coverage and identifying underserved areas.
• Reviewing Sales Representative productivity against route plans.
• Using field observations and performance information to recommend improvements.
• Ensuring that sales activities cover the relevant outlets and customer groups.

Product Availability and Sales Execution

The successful candidate will:

• Monitor stock availability across the assigned territory.
• Support effective order generation and follow up on product deliveries.
• Monitor cash collection connected with sales activities.
• Oversee the execution of promotions within the market.
• Monitor merchandising and product-visibility activities.
• Support the effective introduction of new products.
• Review in-market execution and address identified gaps.

Customer and Distributor Relationships

The position also requires the Area Sales Supervisor to:

• Build and maintain productive relationships with internal and external customers.
• Work closely with distributors and wholesalers operating within the territory.
• Understand customer and channel requirements.
• Apply commercial and negotiation skills when discussing sales opportunities.
• Maintain clear communication with relevant internal teams and external stakeholders.

Market Monitoring and Reporting

The role holder will:

• Monitor competitors’ prices and activities within the market.
• Gather relevant sales and market information.
• Analyse available data to identify performance issues and commercial opportunities.
• Provide relevant market insights to the Regional Sales Manager.
• Conduct regular reviews of territory performance.
• Recommend and implement corrective measures where necessary.

Key Performance Indicators

Performance in the role will be assessed against areas including:

• Sales and gross profit achievement by product and category.
• Numeric and weighted distribution.
• Territory and outlet coverage.
• Sales Representative productivity.
• Compliance with approved route plans.
• Acquisition of new outlets.
• Execution of promotions and other in-market activities.
• Wholesaler and distributor performance.

Qualifications and Experience

The structured vacancy information lists a BA, BSc or HND as the applicable qualification category.

Candidates must also have:

• Previous experience in FMCG sales or business development.
• Experience leading a team of Sales Representatives.
• A record of delivering sales, distribution and market-coverage targets.
• Experience with territory management and route planning.
• An understanding of distributor and wholesaler management.

The employer did not state a required number of years of experience.

Required Skills

Applicants should demonstrate:

• Good commercial and negotiation skills.
• The ability to identify new sales opportunities.
• Strong analytical and problem-solving abilities.
• The ability to understand sales and market data.
• Good communication and relationship-building skills.
• The ability to work with internal and external stakeholders.
• Strong organizational and independent working abilities.
• Willingness to travel within the assigned territory.

The role involves working independently in a field-based sales environment.

How to Apply

Interested and qualified candidates should review the role requirements carefully and submit their application through BIC Nigeria’s official careers platform using the Apply button on this page.