Direct Sales Agent (Apapa)

Job Overview

Kuda is recruiting a Direct Sales Agent to acquire and support customers within the Apapa territory in Lagos.

The position will focus on generating leads, promoting Kuda’s banking and payment products, and converting suitable prospects into active customers. Products covered by the role include personal and business banking services, loans and POS terminals.

The successful candidate will use cold calling, referrals, professional networking, presentations and local promotional activities to create sales opportunities. The agent will also support customer onboarding, maintain accurate sales records and ensure that acquisition activities comply with KYC, anti-money laundering and other applicable requirements.

This is a hybrid contract position within Kuda’s Strategy function.

Job Details

• Employer: Kuda
• Job title: Direct Sales Agent – Apapa
• Department: Strategy
• Employment type: Contract
• Work arrangement: Hybrid
• Location: Apapa, Lagos State, Nigeria
• Job field: Sales / Business Development
• Qualification: Bachelor’s degree or HND in a relevant field
• Experience: Proven direct-sales or related sales/customer-service experience
• Probation period: Three months
• Application deadline: Not specified
• Salary: Not specified

What This Role Is Expected to Deliver

The Direct Sales Agent will contribute to Kuda’s growth by attracting new customers and increasing awareness and use of its financial products within the assigned territory.

The role requires the agent to understand the needs of individuals and businesses before recommending a product. The successful candidate should be able to explain digital-banking services clearly, complete compliant onboarding and continue supporting customers after acquisition.

Sales volume is important, but customer suitability, accurate information and regulatory compliance remain essential parts of the position.

Key Responsibilities

The successful candidate will:

• Identify potential customers within the assigned territory.
• Generate leads through cold calling.
• Develop prospects through professional networking.
• Request and follow up on customer referrals.
• Market Kuda’s personal-banking products.
• Promote business-banking solutions to suitable prospects.
• Introduce loan products and POS terminals.
• Explain relevant product features and customer benefits.
• Conduct demonstrations and sales presentations.
• Assess the requirements of prospective customers.
• Recommend products that correspond with identified needs.
• Negotiate permitted pricing and sales terms.
• Work toward monthly customer-acquisition and sales targets.
• Support customers through Kuda’s onboarding process.
• Explain the benefits of moving to electronic-banking solutions.
• Apply KYC and anti-money laundering requirements during acquisition.
• Record leads, customer interactions and sales activities in the CRM system.
• Participate in roadshows, community fairs and other approved local events.
• Provide feedback to Marketing and Product teams.
• Report recurring customer questions and possible product improvements.
• Provide ongoing customer support, product training and basic troubleshooting.
• Refer issues requiring specialist assistance to the appropriate internal team.

Qualifications

Applicants should have either:

• A bachelor’s degree in Marketing, Business Administration, Finance or a related discipline; or
• A Higher National Diploma in a relevant field.

The source accepts either a bachelor’s degree or HND. Candidates are not required to possess both.

Experience and Professional Skills

Candidates should demonstrate:

• Previous experience as a Direct Sales Agent or in a similar sales or customer-service position.
• Strong communication and interpersonal skills.
• The ability to persuade and influence prospective customers.
• Negotiation and presentation capabilities.
• Good organisation and time management.
• The ability to manage several prospects and priorities.
• Motivation and enthusiasm for target-driven work.
• Familiarity with mobile technology.
• Understanding of digital-banking services.
• Ability to maintain accurate sales and customer records.
• Commitment to regulatory and internal-policy compliance.

Experience in banking or financial services is highly preferred rather than stated as mandatory.

Sales Targets and Performance Rewards

The Direct Sales Agent will have monthly sales targets.

According to the official vacancy:

• Incentives and bonuses may be earned for meeting or exceeding assigned targets.
• Additional rewards may be available for surpassing performance goals.
• Customer-satisfaction performance may also contribute to rewards.

The source does not publish the salary amount, commission percentage, target value or bonus calculation. Candidates should confirm these details directly with Kuda during recruitment.

Three-Month Probation Period

The first three months will serve as a probationary period.

During this period, the successful candidate will:

• Participate in relevant training.
• Become familiar with Kuda’s policies and procedures.
• Demonstrate the ability to achieve sales objectives.
• Show appropriate customer-service standards.
• Undergo regular performance evaluations.

These assessments will help Kuda determine the candidate’s eligibility for ongoing employment.

Who May Be Well Suited to the Apapa Role

This position may suit a sales professional who can build relationships within an assigned territory and explain digital financial products to both individuals and businesses.

An applicant should be comfortable finding prospects independently, following up consistently and working toward measurable acquisition targets. Previous exposure to banking products, POS terminals, fintech services, loans or business accounts may be particularly relevant.

Candidates should also consider their ability to cover the Apapa territory consistently under the employer’s hybrid working arrangement.

What to Highlight in Your Application

Applicants should make the following information easy to identify in their CV:

• Their relevant bachelor’s degree or HND.
• Direct-sales or customer-service experience.
• Knowledge of Apapa or experience working within an assigned sales territory.
• Customer-acquisition and lead-conversion results.
• Monthly or quarterly sales targets achieved.
• Banking, fintech, POS or loan-product experience.
• Customer onboarding responsibilities.
• Experience applying KYC and AML requirements.
• CRM platforms previously used.
• Product demonstrations and presentations delivered.
• Customer training or post-sales support provided.
• Participation in roadshows or community sales events.

Applicants should use accurate and explainable performance figures.

Benefits

Kuda lists benefits that include:

• A multinational working environment.
• Pension.
• Career-development opportunities.
• Annual leave and bank holidays.
• Additional paid-time-off arrangements.
• Group life insurance.
• Medical insurance.
• Employee welfare support.
• Perkbox.
• Goalr employee wellness application.
• Learning and development training.
• A hybrid in-office schedule.

Applicants may confirm which benefits and conditions apply specifically to the contract position during recruitment.

Vacancy Verification

AfriJobSpace reviewed this vacancy against Kuda’s official Workable listing for the Direct Sales Agent – Apapa position.

This vacancy has its own employer application URL and should not be redirected to the Lagos Island vacancy. No application deadline or salary amount is stated.

How to Apply

Interested and qualified applicants should use the Apply for Job button to open Kuda’s official application form for the Apapa position.

Candidates should submit an accurate CV showing their education, sales experience and measurable customer-acquisition achievements. Applications should be completed while the official form remains available.