Direct Sales Agent (Lagos Island)

Job Overview

Kuda is recruiting a Direct Sales Agent to support customer acquisition and product adoption within the Lagos Island territory.

The successful candidate will promote Kuda’s personal and business banking products, loan services and POS terminals. The role combines lead generation, customer engagement, product demonstrations, onboarding support and ongoing assistance for acquired clients.

This is a target-driven sales position requiring regular interaction with prospective customers. The agent will use cold calling, referrals, networking and local events to generate leads while ensuring that customer acquisition complies with KYC, anti-money laundering and other applicable banking requirements.

Job Details

• Employer: Kuda
• Job title: Direct Sales Agent
• Territory: Lagos Island, Lagos State ,Nigeria
• Employment type:Contracted
• Work arrangement: Hybrid
• Job field: Sales / Business Development
• Department: Strategy
• Qualification: Bachelor’s degree or HND in a relevant discipline
• Experience: Previous direct-sales or similar sales/customer-service experience
• Probation: First three months
• Application deadline: Not specified
• Salary: Not specified

Purpose of the Position

The Direct Sales Agent will help Kuda expand its customer base by identifying potential users and presenting suitable financial products.

The position requires more than completing initial sales. The successful candidate will help customers understand digital banking solutions, support their onboarding and provide continued assistance where training or troubleshooting is required.

The agent must balance sales performance with accurate record keeping, regulatory compliance and responsible communication about financial products.

Key Responsibilities

The successful candidate will:

• Generate prospective customer leads through cold calling.
• Build a referral network within the assigned territory.
• Use professional and community connections to identify potential clients.
• Market Kuda’s personal-banking products.
• Introduce suitable business-banking services to prospective customers.
• Promote available loan products and POS terminals.
• Conduct product demonstrations and presentations.
• Explain the value of electronic-banking solutions.
• Identify the financial-service needs of prospective clients.
• Recommend appropriate Kuda solutions based on those needs.
• Negotiate pricing and sales terms within the company’s approved framework.
• Acquire new customers and expand the active customer base.
• Work toward assigned monthly sales targets.
• Support customers through the onboarding process.
• Ensure that customer acquisition follows KYC requirements.
• Maintain compliance with anti-money laundering requirements.
• Keep accurate records of sales activities and customer interactions in the relevant CRM system.
• Participate in roadshows, community fairs and local promotional events.
• Provide customer-experience feedback to Marketing and Product teams.
• Communicate product-improvement suggestions based on customer interactions.
• Provide ongoing support, training and troubleshooting assistance to clients.

Qualifications

Applicants should have either:

• A bachelor’s degree in Marketing, Business Administration, Finance or a related field; or
• A Higher National Diploma in one of these or another related discipline.

The source does not state that applicants must hold both qualifications.

Experience and Skills

Candidates should demonstrate:

• Previous experience as a Direct Sales Agent or in a comparable sales or customer-service position.
• Strong verbal and interpersonal communication.
• The ability to persuade and influence prospective clients.
• Negotiation and presentation skills.
• Excellent organisation and time management.
• The ability to manage several priorities efficiently.
• Motivation and commitment to achieving assigned targets.
• Familiarity with digital-banking services.
• Confidence using mobile technology.
• The ability to develop and maintain customer relationships.
• Careful record keeping and CRM usage.

Experience in banking or financial services is highly preferred, but the source does not present it as an absolute requirement.

Sales Targets and Incentives

The successful candidate will have monthly sales targets.

Kuda states that:

• Incentives and bonuses may be earned by meeting or exceeding assigned sales targets.
• Additional rewards may be available for surpassing performance goals.
• Customer-satisfaction results may also affect performance rewards.

The source does not disclose the value of the targets, base salary, commission rates or bonus calculations. Applicants should confirm these details during the recruitment process.

Probation Period

The first three months will serve as a probationary period.

During this period, the successful candidate will:

• Attend relevant training sessions.
• Learn Kuda’s policies and operating procedures.
• Demonstrate the ability to meet sales objectives.
• Provide appropriate customer service.
• Participate in regular performance evaluations.

Kuda will use these evaluations to assess performance and determine eligibility for continued employment.

Who May Be Well Suited to This Role

This position may suit a sales professional with experience acquiring customers for banking, fintech, POS, insurance, telecommunications or other financial products.

A strong candidate should be able to show how previous sales activity led to measurable customer acquisition or revenue growth. The person should also be comfortable explaining digital products to people with different levels of technical experience.

Because the role involves financial services, an applicant should understand that meeting sales targets does not replace the need for accurate product information, proper customer verification and regulatory compliance.

What to Highlight in Your Application

Applicants should make the following information easy to identify in their CV:

• Relevant bachelor’s degree or HND.
• Direct-sales or customer-service positions previously held.
• Banking, fintech or financial-services experience.
• Products or services previously marketed.
• Customer-acquisition or conversion results.
• Monthly or quarterly targets achieved.
• POS, loan or digital-banking experience.
• Customer onboarding responsibilities.
• Experience applying KYC or AML requirements.
• CRM platforms used for sales records.
• Product demonstrations, roadshows or community events attended.
• Customer training or troubleshooting support provided.
• Familiarity with the Lagos Island market.

Only include sales figures that can be accurately explained and supported during recruitment.

Benefits

Kuda lists benefits that include:

• A multinational and upbeat working environment.
• Pension.
• Career development and growth opportunities.
• Competitive annual leave and bank holidays.
• Paid leave for eligible circumstances.
• Group life insurance.
• Medical insurance.
• Welfare packages.
• Perkbox.
• Goalr employee wellness application.
• Learning and development training.
• A hybrid in-office schedule supporting work-life balance.

Applicants may confirm eligibility and the terms applicable to a contract position during recruitment.

Equal Opportunity Statement

Kuda states that employment decisions are based on merit, qualifications, competence and talent.

Applicants who require an accommodation because of a disability or another special need may notify the employer during recruitment.

Vacancy Verification

AfriJobSpace reviewed this vacancy against Kuda’s official Workable recruitment page. The official application link identifies the position as Direct Sales Agent for Lagos Island.

No application deadline or salary is stated. Candidates should therefore confirm that the official form remains active before submitting their application.

How to Apply

Interested and qualified candidates should use the Apply for Job button to access Kuda’s official application portal.

Applicants should prepare an accurate CV showing relevant qualifications, direct-sales experience and measurable customer-acquisition results. No individual or third party should be paid to submit or guarantee an application.