State Business Manager – West Region

Job Overview

The State Business Manager – West Region is responsible for delivering customer and revenue market share objectives across zonal operations. The role combines sales strategy, revenue growth, distribution expansion, customer service, network quality, showroom experience and employee engagement.

The successful candidate will supervise and influence multiple teams to deliver operational excellence across prepaid and postpaid customer acquisition, channel management, market expansion and network operations.

Job Details

Employer: Airtel Nigeria
Job Type: Full Time
Qualification: Bachelor’s degree in Management or a related Social Sciences discipline
Preferred Qualification: Master’s degree in Business Administration
Experience: Minimum of 12 years’ experience in retail sales, preferably in the telecommunications, FMCG or manufacturing industry, with at least four years at middle-management level
Job Field: Sales / Business Development
Location:West Region, Nigeria
Application Deadline: September 29, 2026

About the Organization

Airtel Africa – Nigeria operates with a focus on passion, energy, innovation and an entrepreneurial spirit. The organization states that it champions diversity, anticipates and adapts to customer and community needs, and is committed to equal opportunity, diversity and inclusion in the workplace.

Airtel also provides opportunities to build a career across its different operating companies in Africa.

Responsibilities

Prepaid Customer Growth

• Identify and formulate zonal sales strategies to drive gross additions.
• Monitor churn and grace periods.
• Supervise acquisition health and compliance on activations.
• Oversee the activation of connections within the stipulated turnaround times.

Postpaid Customer Growth

• Identify and formulate zonal sales strategies to drive gross additions.
• Monitor churn and grace periods.
• Supervise acquisition health and compliance on activations.
• Oversee the activation of connections within the stipulated turnaround times.

Zone Revenue

• Identify and formulate customer service development strategies to improve collections and bad debt performance across the zone.
• Propose and drive VAS upselling activities.
• Drive the reduction of recharge turnovers, first-bill churn and zero recharge.

Channel Satisfaction

• Audit and review channel partners and distributors to ensure healthy return on investment.
• Monitor the timely disbursement of market claims and regular trade service.
• Conceptualize, design and implement channel delight activities.

Distribution Expansion

• Identify and formulate zonal sales strategies to expand distribution across showrooms and Dealer Service Agents.
• Ensure expansion aligns with the dimensioned number of active Easy Charge outlets.
• Establish SIM-selling outlets and other categories of retail outlets as a percentage of Easy Charge outlets.

Network Coverage and Quality

• Support network optimization.
• Oversee new-site return on investment and deployment.
• Follow through on cell availability, call quality and the reduction of site outages within the zone.

Showroom Experience

• Identify and formulate customer service delivery strategies to improve customer satisfaction scores.
• Ensure the provision of standard infrastructure at zonal showrooms.
• Ensure showroom employees are upskilled through industry training and certifications relevant to their roles.

Employee Engagement

• Achieve employee engagement scores in line with the engagement target for the business area.
• Continuously motivate frontline employees through leadership by example.
• Implement action plans addressing hygiene issues and related concerns.

Requirements and Qualifications

• Bachelor’s degree in Management or a related Social Sciences discipline.
• Minimum of 12 years’ experience in retail sales, preferably in the telecommunications, FMCG or manufacturing industry.
• At least four years of experience at middle-management level.
• Excellent understanding and implementation of Route-to-Market and Go-to-Market strategies.
• Extensive sales and business development experience with proven expertise in revenue generation and growth.
• Excellent product knowledge.
• Excellent relationship management, numerical acumen and analytical thinking skills.
• Excellent presentation and communication skills.
• Excellent and proven leadership skills.
• Ability to work as a team player while remaining independent, confident and objective.
• Strong attention to detail.
• Ability to drive execution excellence.
• Strong customer-centric orientation.

Quick Eligibility Check

• Minimum qualification: Bachelor’s degree in Management or a related Social Sciences discipline
• Preferred qualification: Master’s degree in Business Administration
• Required experience: Minimum of 12 years’ experience in retail sales, preferably in the telecommunications, FMCG or manufacturing industry, with at least four years at middle-management level
• Verified duty station:West Region, Nigeria
• Employment type: Full Time
• Core requirement: Excellent understanding and implementation of Route-to-Market and Go-to-Market strategies
• Core requirement: Extensive sales and business development experience with proven expertise in revenue generation and growth
• Core requirement: Excellent and proven leadership skills
• Core requirement: Strong customer-centric orientation
• Application deadline: September 29, 2026

Application Readiness Checklist

• Make the required qualification easy to verify in the education or certification section of your CV.
• If applicable, make the preferred qualification easy to verify in the education or certification section of your CV.
• Show evidence of the required experience through relevant roles, dates and measurable responsibilities.
• Tailor your CV to the verified responsibilities and Sales / Business Development skills stated in this vacancy.
• Submit through the verified application channel before the stated deadline.

Vacancy Verification

This vacancy was checked by AfriJobSpace on September 23, 2026 against the employer’s official recruitment source. View the official vacancy source.

Application Safety

Apply only through the verified application channel provided on this page. Do not pay anyone to submit or process your application. Verify unexpected recruitment messages with the named employer or authorized recruiter through an independently confirmed contact channel.

How to Apply

Interested and qualified candidates should submit their application through Airtel Nigeria’s verified recruitment channel using the Apply for Job button on this page.